Bendega

Social Media Strategist & Manager

Overview

Bendega is a Non-Governmental Organization (NGO) operating in the environmental field that focuses on conserving and utilizing the mangrove ecosystem sustainably. I started managing Bendega’s social media in March 2024.

My Role

Developed content strategy

Ideation & Scriptwriting

Content Creation (Design & Video)

Content scheduling and publishing

Executing paid boost campaigns

Performance tracking

Objective

  • Increase awareness of Bendega 
  • Build a professional and credible online presence 
  • Cultivate community engagement 

Problem Identified

  • Low online visibility (profile visit, reach, and content interaction)
  • Inconsistent and unprofessional visual content.

Strategic Action Take

01.

Improved Bendega’s brand appearance on social media by applying a well-composed design, making its presentation look credible and professional.

02.

Developed content pillars to guide strategy, including: 

  • Educational & Trivia Content.
  • Bendega activities and initiatives.
  • Quiz & Game.
  • Trending Content

03.

Launched a social media campaign to encourage online and real participation

Visual Transformation

Before

The images have a less professional appearance. Typography shows poor hierarchy with limited placement and style. The layout uses simple positioning, no grid system, and little visual appeal.

After

Refined color grading created a polished and professional look. Typography was standardized with primary and secondary fonts and a clear hierarchy. The layout adopted a dynamic composition using a grid system and white space for improved aesthetics.

Before
After

Content Pilar

Educational & Triva

Objective: 

Engagement (Likeable, shareable, saveable)

574

39

88

220

20

68

227

31

70

Quiz & Game

Objective: 

Angagement (Commentable)

97

16

59

13

55

13

Trending Content

Usually produced as video Reels, these videos use trending music or concepts adapted to Bendega’s niche.

Objective: 

  • Engagement (likeable)
  • Awareness (high reach)

928

36

21.5K

See Video

2,021

11

32,3K

See Video

674

10

28,3K

See Video

Volunteering Mangrove Planting

Aimed to increase public awareness about Bendega and build a community.

150+

People have joined as Bendega volunteers

BENTALK (Bendega Talk)

A lively Instagram Live series where Bendega hosts inspiring guests to dive into conversations about mangroves and other relevant issues.

BERISI (Bendega Riset Infografis)

An infographic competition held to commemorate World Mangrove Day on July 26, 2025.

141

People have participated in this competition

Social Media Campaign

Encouraging audience participation through both on-site and online activities

+3,287

Followers 

(+320% increase)

+28.322

Profile visit 

(+823.7% increase)

19,497

Content interaction

(+100% increase)

269,882

Accounts reached

(+2.400% increase)

Impact

Over 1.5 years of managing Bendega’s social media with implementation of a clear content strategy, significant improvement coma to life.

From March 2024 to July 2025: